brand and website Refresh
After nearly four years of working within and subtly expanding on the Little Dame brand, it was time for a mini refresh and update some of the elements that were no longer working as well. The updates needed to be subtle enough to continue the brand forward, without being a distracting new direction in order to maintain the neutral backdrop for the variety of artwork that’s shared within the space.
For this project I worked with the shop owners of Little Dame to target what aspect of the brand and website were no longer working or were no longer a valid representation of their shop. After our conversations, I updated the website, created a secondary logo, updated social icons, and updated select print collateral—with more to come.