Typefaces: Century Schoolbook, Everlane Sans
Timeline: ~1 Week process
Project description: I work with Everlane on their product launch emails, and as always, it's a thoughtful process. The new products need to be accurately displayed in a clear and concise manner that highlights the fabric, colors, and style of the product. Every aspect is important, through the proper photo selection with the photo team, to the thoughtful layouts and use of typography, always reviewed by the creative team—with the goal of higher sales in mind.