Everlane Print Collateral


pieces for marketing pop-up events & Campaigns


 

100% Human, Pride

Project Management:
Eleanor Donohue,
Adela Coronel
Art Direction: 
Carla Poirier
Design:
Carla Poirier,
Annie Szafranski
Copy: 
Abbey Abate

June 2017

photo: @feelsdesignstudio

photo: @feelsdesignstudio

 
100% Human Campaign Set - Everlane 2017

Collateral print work for 100% Human Pride. I worked on refining the original pre-selected 3 color PMS used for the clothing and translating it to a smooth CMYK gradient for the postcard, pin, and a few of the stickers.


 

Shoe Park, 2016

Project Management:
Shea Jackson,
Eleanor Donohue
Art Direction: 
Lee Cerre
Carla Poirier
Design:
Carla Poirier,
Morgan Ruby,
Annie Szafranski
Copy: 
Blair Pfander,
Alex Applegate

September 2016

 
photo: @everlane

photo: @everlane

photo: @beta_shen

photo: @beta_shen

photo: @lavicencia

photo: @lavicencia

I worked with the creative team on designing the vinyls for the outdoor signage displaying Shoe Park, as well as the interior vinyls for the space to accompany the matching print collateral.

 

 

Room Service

Project Management:
Shea Jackson
Art Direction: 
Lee Cerre
Will Anderson
Design:
Annie Szafranski

September 2015

 
Image: @everlane

Image: @everlane

Before Shoe Park, there was Room Service, where potential customers could try on different shoe styles offered by Everlane. With the Art Direction already established, my role was to design a checklist that each customer could carry with them as they tried on their shoes, to make notes on the ones they wanted to select.

 

 

LA Transparent Tour

Project Management:
Shea Jackson
Art Direction: 
Lee Cerre, 
Morgan Ruby
Design:
Annie Szafranski

March 2015

 
                       INSTAGRAM FROM GRASIEMERCEDES

                       INSTAGRAM FROM GRASIEMERCEDES

The Transparent City Tour takes transparency on the road and into the most popular cities in the country, voted by the customers themselves. The series of events allows attendees to gain behind-the-scene access of their favorite businesses and the people who run them.