A Graphic Designer based in San Diego.

Felt Books | Brand Identity

Brand identity for Felt Books, a mini online shop and archive, run by Annie Szafranski.

Project

Logo Design
Brand Identity
Print Design
Personal Project

Year

2018

Felt Books

A Mini bookshop


Felt Books is a personal project of mine where I find, catalogue, and sell vintage paperback books with covers that marry a memorable combination of type and image.

For this project I worked on all of the brand elements that are starting to form the growing felt books identity (logo and shipping materials only so far), scouting for all the books to photograph, list, and scan while also trying to identify all the cover typography.

Adjectives
Nostalgic
Playful
Bold

Typography
Eesti Text, Book
Courier

Starting Platforms
Etsy
Bookogs
Pinterest
Tumblr (not anymore)


 
 
Primary Logo

Primary Logo

 
Primary Icon

Primary Icon

 
 
Felt Books | Stickers
Brand colors inspired by the vintage books themselves.
WIlliam Burroughs | Naked Lunch
26B351A7-BCCA-439F-9214-40A27C56C613.jpg
Felt Books contributes to a growing database of 100K+ books.

Felt Books contributes to a growing database of 100K+ books.

A growing collection of vintage paperbacks on Tumblr for visual and typographic reference.

A growing collection of vintage paperbacks on Tumblr for visual and typographic reference.