Little Dame is a small shop in San Diego, specializing in taxidermy, feminist art, and handmade goods. They are the darker sister in comparison to the other shops on the block, so they wanted their brand to reflect both edgy and whimsical characteristics to bring their shop vision to life. I worked with the shop owners on designing the logo, business cards, and their ecommerce website.
I worked with the shop owners on designing the logo, business cards, and their website. The website has more of a DIY approach, as the shop is a hobby of theirs, so they needed to easily be able to add products directly from their phone. However, their website remains updated with new pop-up events and workshops that help engage and connect the community.
After meeting and discussing goals, desires, expectations and budget with the lovely owners, Simone and Katie, we were able to get on the same page when it came to the design of their shop and how the budget would best be distributed throughout the project. The logo, bags, business cards and website were placed at the highest priority—while the hang tags and gift cards were pushed to the bottom, as they can always be improved with higher quality paper and printing further down the line.
The typeface, Mr. Eaves, was chosen for its typographic characteristics that allow it to mold within the Little Dame brand, which is delicate and whimsical, but also bold and strong in context. And though MR. is in the name, it was designed by MRS. Zuzana Licko.