Client: Native Poppy
Project Description: Native Poppy is a flower design company based in San Diego that creates beautiful custom flower arrangements for events. Though they've already had much success on the event side of their business, they're now also kicking ass running their new flower shop, where they make wild wraps and arrangements for walk in customers based off the available floral selections. With their branding already in tact, Native Poppy needed an updated website, with the addition of an online shop.
Project Challenge: Since there are two sides to the Native Poppy brand, the event design side and the shop side, Native Poppy needed both services more clear and direct by alleviating confusion from those wondering which service they offer—they offer both! To resolve this, we moved the Native Poppy shop information to a subdomain, and kept Native Poppy events on the main domain, while leaving hints and direction to both services.