Wanelo wanted to start incorporating more content onto their website that wasn’t strictly product based, but user based. Together, we worked on creating a featured users section of the website that would feature one popular Wanelo user who used the website as a part of their daily life, and made it work uniquely to them.
I worked with the marketing and communications team who selected the users and interviewed them. While they gathered the interview content, I selected final photos from the photographer, as well as pull quotes and product images. I then handed over the designed photoshop mock ups, to have them coded and made live to the site. You can see them all here.